We celebrated the 25th anniversary of our agency at Palau Reial de Pedralbes in Barcelona with a superb evening on March 9th, 2019.

With his extraordinary talent, the Catalan Michelin star chef Nandu Jubany delighted all 120 guests, publishers and friends, who came from all over the world to join us in our celebration.

The Minister of Culture of the Generalitat of Catalonia, Laura Borràs, the Italian publisher Elisabetta Sgarbi, the founder of Sant Jordi Asociados, Mônica R. Antunes, and Paulo Coelho held speeches tackling our 25-year history.

Mrs. Borràs claimed that “the most powerful thing in the world are words” and that “words have the capacity to make us dream and to make dreams come true”.

Mrs. Sgarbi mentioned that her professional career had also started 25 years ago, when she initially published 50,000 copies of the first Italian edition of The Alchemist in Bompiani, and since then, she has always been linked to Paulo Coelho and Mônica Antunes. According to her, “The most important thing is to have faith in your intuition and not to be afraid”.

Mônica talked about how she met Paulo Coelho when she moved from Rio de Janeiro to Barcelona, the beginning of our agency and the network of publishers that began to grow steadily thanks to friendship and connections, but mainly due to loyalty and perseverance. In her own words, “No one can ever make a dream come true alone”. She thanked everyone for being part of that reality and for joining our 25th anniversary celebration.

Paulo gave the final speech talking about the importance of loving what you do, told personal anecdotes from his visits to Bulgaria and Latvia and thanked all publishers and Sant Jordi Asociados for their trust in him. He remarked, “There is a much more important word than anything else: loyalty”.