The Alchemist appears in the drama television series Bel-Air, which premiered on Peacock in the United States. It is an updated dramatic reinvention of the 1990s TV sitcom The Fresh Prince of Bel-Air starring Will Smith.
In Bel-Air, uncle Phil, played by Adrian Holmes, hands a copy of The Alchemist, which changed his life, to his nephew Will, played by Jabari Banks, and both characters discuss what the book is about in several episodes.