“The whole thing about empowerment of yourself and having your visions become a reality and the more and more that you dream and actually talk about something that you want to do, it can become true,” James said. “That was one of the one things I got out of it. As complex as that book is and as deep as that book is — it is so, so deep — I was able to figure out a way to translate it to my life at that point in time where I was like, oh I can remember when I was the 11-year-old kid and I was telling myself ‘Why me?’ some days and I was always telling myself ‘Okay, let’s change the narrative of why me, why us, why are we put in this position? Let’s change the narrative.’ ”
- LEBRON JAMES, BASKETBALL PLAYER
"Highly recommended read. Such a beautiful story about finding yourself and listening to your soul. It was so essential for me during this intense climate, onto Maya Angelou! I wanna learn Portuguese just so I can read the original version in his thoughts."
- LAUREN JAUREGUI, SINGER AND SONGWRITER, MEMBER OF FIFTH HARMONY
[Lewis Hamilton’s answer to "If you could pick just one book to read"]: "The Alchemist" (by Paulo Coelho). I can read that quite often.
- LEWIS HAMILTON, F1 PILOT
[Answer to What’s the last truly great book you read?] “The Alchemist,” by Paulo Coelho. I like it because it is hopeful and inspiring. It tells the story of a boy who embarks on a journey to find a treasure, but as he goes along, he learns from every part of his journey and every person he meets. In the end, he finds his treasure in a very interesting place. His story tells you that you should believe in yourself and continue your journey.
- MALALA YOUSAFZAI, EDUCATION ACTIVIST AND NOBEL PEACE PRIZE 2014
"The Alchemist, by Paulo Coelho, it’s a brilliant, magical, life-changing book that continues to blow my mind with its lessons. I’ve never, ever encountered a book that would so consistently have me read a passage and be so moved and changed that I would just set the book down and think about what I just learned. It’s a remarkable tome."
-- NEIL PATRICK HARRIS, ACTOR, ON THE NEW YORK TIMES BOOK REVIEW, 2014
"The Alchemist changed my whole life. I realized of all of the people who had conspired to get me to this place."
-- PHARRELL WILLIAMS, MUSICIAN AND SONG-WRITER, 2014
"From that book I learned to always follow my own path through life. I try to make my own story as complete as possible, to meet the challenges that lie ahead of me. And my firm belief is that I do a better job as a football coach if I dedicate myself completely to it."
-- MANUEL PELLGRINI, COACH AND FOOTBALL MANAGER, 2014
"I read The Alchemist on my flight back home. I found it absolutely amazing."
-- TOM FLETCHER, MCFLY VOCALIST, 2013
"A simple and great fairytale that brings forth the greatest questions in life."
-- LASSE ANRELL, AFTONBLADET, SWEDEN, JUNE 2005
"Paulo Coelho in The Alchemist, which is my favorite book, he talks about the whole of the universe, and it's contained in one grain of sand. For years I've been saying that, and now it's really starting to expose itself to me. My own grain of sand has been story. The next 10 years will be my peak of innovation in filmmaking and just as a human being."
-- WILL SMITH: USA TODAY, DECEMBER 14TH, 2008
"The Alchemist opened the window to my soul wide! I try to keep it open all the time, but when I feel it close I return to The Alchemist and can breathe again."
-- KAYO, PERFORMER, SWEDEN. JUNE 2005
" Paulo Coelho’s books are for everyone. They speak of things in life that touches us all ."
-- KENT HÄRSTEDT – MEMBER OF THE SWEDISH PARLIAMENT
" It is a charming fable. The Alchemist is bond to inspire and
change all who dare to venture within its pages ."
-- EXCLUSIVE BOOKS.COM, SOUTH AFRICA, APRIL 2004
"I am not a strong reader, but there are few books I do care a lot, such as those
of Coelho, The Alchemist, which I have read and reread,
and The Manual of the Warrior of Light."
-- TIZIANO FERRO, SETTE, ITALY, JANUARY 9TH, 2004
"When I'm on the set with young actors and sometimes you meet people in life who
you feel they are a little confused and they want to be re-centered, there are two books
that I always recommend. One of them is Siddhartha...and the other is The Alchemist.
I've used them in other situations as well when teenage sons or daughters of friends
of mine have a question or two. They are very basic, rich, philosophical allegories.
I always recommend they take the afternoon off and just read it in one hit."
-- RUSSELL CROWE ON OPRAH, US, NOVEMBER 2003
"The Alchemy of Success."
-- PUBLISHERS WEEKLY, USA, 28TH APRIL 2003
"Somewhat of a literary pop star, Coelho has been inundated with praise from
everyday folk from France to Fiji."
-- PUBLISHERS WEEKLY, USA, 28TH APRIL 2003
"Paulo Coelho knows the secret of literary Alchemy."
-- KENZABURÖ ÖE, NOBEL PRIZE OF LITERATURE
"This charming, simple and well-written story [...] allows readers to interpret it in any way they choose, with whatever degree and form of spirituality one adheres."
-- PUBLISHERS WEEKLY, USA, JULY 2001
"The Alchemist is like a modern-day The Little Prince. A supreme and simple book."
-- MILORAD PAVIC, AUTHOR OF JAZARO DICTIONARY, SERBIA
"Looking for a Treasure. What could a business leader or anyone of us learn from an Andalusian shepherd boy as described by a Brazilian author? Everything important. The Alchemist by Paulo Coelho is a Herman Hesse-like adventure into the human mind, into the spring of happiness and being. It is mystic in an oriental way, depicting, and on the other hand a straightforward description of one person's - and everybody's - need to find himself and his own mission."
-- THE ALTERNATIVE BUSINESS BOOK OF THE YEAR 2002, FINLAND, 2002
"The Alchemist is an immensely moving book which deals with big subjects in a brilliant, simple narrative."
-- TRUD, DAILY NEWSPAPERS, BULGARIA
"The symbolical language is found throughout the story, which is written in a way that does not speak to our brains, but to our hearts."
-- PRIMORSKE NOVICE, SLOVENIA, DECEMBER 1995
"The personal legend, at the heart of The Alchemist, becomes the symbol of this search which has made it a bestseller today. "
-- LE JDD, FRANCE, JULY 1995
"All the advice you could ever want."
-- TIME OUT, ENGLAND, APRIL 1998
"'Where your treasure is, is also your heart', reads The Alchemist. And when more than 27 millions have listened to him, one can only say that they cannot be wrong."
-- RALF HERMANS, KAUPPALEHTI, FINLAND, JANUARY 2002
"By taking in hands Coelho's book, the reader is already doomed: he becomes an alchemist himself."
-- ITOGI MAGAZINE, RUSSIA, SEPTEMBER 2002
"Brilliant destiny fable."
-- THE INDEPENDENT, ENGLAND, MARCH 1998
"A wonderful tale, a metaphor of life."
-- MASSIMO D'ALEMA, FORMER ITALIAN PRIME MINISTER,
IL CORRIERE DELLA SERA, ITALY, JULY 1998
"Paulo Coelho, you have become the alchemist for millions of readers. Your books do good because they stimulate our capacity to dream, our desire to search, and to find ourselves through this search."
-- PHILIPPE DOUSTE-BLAZY, FORMER FRENCH MINISTER OF CULTURE, FRANCE, APRIL 1996
"The Alchemist is a little emerald shining like a signpost in the desert, and the light points toward oasis and treasures."
-- ROMERIKES BLAD, NORWAY, DECEMBER 1995
"Paulo Coelho's The Alchemist is a beautifully written guide-book on living. The book is so simple – so simple that sometimes you don't know if you are reading a flyer from a religious movement or a novel that has been praised to the skies. But that's why the sales figures are what they are."
-- AAMULEHTI, FINLAND, NOVEMBER 2002
"It is a novel fed by traditional tales, guidance of the holy books and legends. You will enjoy the book as you did with The Little Prince, mythological tales and One Thousand and One Night."
-- MÜRSIT BAÑABANLILAR, TEMPO MAGAZINE, TURKEY
"The Alchemist is a story of deep wisdom and charm."
-- SONNTAG, GERMANY
"Though he doesn't consider himself a spiritual guide, Paulo Coelgo has been one of my great teachers. I still keep The Alchemist beside my bed and am always meeting other who do the same."
--OPRAH WINFREY, USA
"The story of the shepherd boy Santiago following his dream, a timeless and well told allegory, located in a beautiful and exotic world. A ground tale. Something not many living writers can boast of having written."