«Mr. Coelho's talent as a writer and his exceptional ability to touch the lives of men and women across boundaries
and cultures makes him a powerful Messenger.»
-- BAN KI-MOON, UN SECRETARY-GENERAL, SEPTEMBER 2007
"Coelho is the master of the quest narrative…"
-- MARIE CLAIRE, UNITED STATES, JUNE 2007
"Loved by millions"
-- FAMOUS, AUSTRALIA, 21 MAY 2007
"A great storyteller"
-- GOLD COAST MAIL, AUSTRALIA, 18 MAY 2007
"Astonishing appeal of Paulo Coelho"
-- THE NEW YORKER , UNITED STATES, 7 MAY 2007
"Once more, millions of readers identify themselves with this man who can talk to the heart"
-- LA GAZETTA DEL MEZZOGIORNO, ITALY, 2007
"Paulo Coelho is one of the most influential writers of our time"
-- DIARIO CRÓNICA, ARGENTINA, 2007
"Paulo Coelho is an absolute bestseller (...) Coelho treats his writing as if the world was still young"
-- DIARI DE GIRONA, SPAIN, 29 DECEMBER 2006
"85 million books sold prove Coelho as one of the most influential authors of today’s literature"
-- ADN, SPAIN, 27 OCTOBER 2006
"Coelho's writing is beautifully poetic but his message is what counts...
He gives me hope and puts a smile on my face."
-- DAILY EXPRESS, UK, 2005
"His satisfying message is that we are all works of art, constantly creating ourselves."
-- PEOPLE, UK, 2005
"He is the conjurer, the magician who encourages us to fulfill our dreams. To remind us to see into us. To remind us of our past and our future. He is the Alchemist who turns our scary and harmed souls into gold when reading his books. I am convinced we can trust him. He is a true person, he shows in his books."
-- HANNELORE ELSNER, ACTRESS AND LAUDATORY SPEAKER AT THE GOLDENE FEDER AWARD CEREMONY, HAMBURG, 19TH MAY 2005
"His main and doubtless advantage before competitors - prompting only kind and raised feelings"
-- NEW IZVESTIA , RUSSIA, APRIL 2005
"Brazilian guru Coelho became a man of the world."
-- SOBESEDNIK, RUSSIA, APRIL 2005
"The readers wait for every new book by Coelho, as for a beam of the sun after too long winter"
-- ARGUMENTS AND THE FACTS, RUSSIA, APRIL 2005
"Coelho ranks with JK Rowling and John Grisham as one of the world's most successful writers."
-- REUTERS, GERMAN, OCTOBER 2004
"Coelho is really an exciting storyteller."
-- ESTONIAN EKSPRESS, ESTONIA, JULY 15TH, 2004
"Coelho is a chosen one, one of the traditional story-tellers, who in the ancient societies charmed all those who cared to listen."
-- WWW.ORIGO.HU, MAY 8TH, 2004
"At no point does Coelho come as bombastic, his prose is often startling in its simplicity and indeed its humour – which sometimes borders on the subversive. […] It struck me that if Coelho wants his books to teach us anything, it 's to enjoy life to the fullest. In a relative tame manner, his characters drink, fantasise, and indulge their deepest desires and urges – sexually and spiritually."
-- THE COURIER MAIL, BRISBANE, AUSTRALIA, MAY 1ST, 2004
"Coelho is said to have become a symbol of our times. His books encourage people to dream and to take a deeper look into reality, to learn and read its signs."
-- LIETUVOS ŽINIOS , LITHUANIA, FEBRUARY 24 TH, 2004
"One should read Coelho because of his worldly wisdom. […] His message is not too complicated:
be honest to yourself and others, and, most of all, keep an open mind for the spiritual depth of things."
-- STANDAARD DER LETTEREN, NETHERLANDS, OCTOBER 2003
"Coelho's books shake up familiar belief systems and make readers wonder about who they are, what they want and why they are here"
-- FREE TIME, RUSSIA, SEPTEMBER 2003
"A great writer and a fascinating man."
-- THE GUARDIAN – EDINBURGH FESTIVAL GUIDE, UK, AUGUST 12TH, 2003
"A queue of hundreds of people, controlled by strict security guards who kept telling the mob
to step back. All this for an autograph. Not a rock star’s but a writer’s. A writer whose
worldwide fame is by no means inferior to that of Springsteen or Mick Jagger."
COELHO DURING A BOOK SIGNING AT FNAC
-- IL GIORNALE, ITALY, JUNE 2003
"The Alchemy of Success (…) Somewhat of a literary pop star, Coelho has been inundated with praise from everyday folk from France to Fiji."
-- PUBLISHERS WEEKLY, USA, 28TH APRIL 2003
"Coelho’s books are simple and clear, and at the same time deep and teaching."
-- TURUN SANOMAT, FINLAND, NOVEMBER 2002
(QUOTING MANAGING DIRECTOR STIG-BJORN NYBERG AT THE ACADEMIC BOOK STORE)
"His wonderful musical language must be a result of his many years as a lyricist."
-- LÄNSTIDNINGEN SÖDERTÄLJE, SWEDEN, NOVEMBER 2002
"As to the foreign literature, it is represented only by one author. But in five books, four from
which take four uppermost lines of a rating. "Brazilian Magus" Coelho, for a long time
already subdued Moscow, begins the triumphal procession on cities and villages of Russia.
Only because there were just five books by Coelho published … some places in
our rating remained for the Russian writers."
-- KOMMERSANT-WEEKEND, RUSSIA, NOVEMBER 2002
"Coelho reveals invisible worlds."
-- SVENSKA DAGBLADET, SWEDEN, NOVEMBER 2002
"The success of Coelho's works [in Poland] is due to his extraordinary ability to present the everlasting problems of humanity using simple literary symbols. It is also due to the fact that every reader easily recognizes the spiritual closeness of the heroes."
-- MAGAZYN LITERACKI [LITERARY MAGAZINE], POLAND, OCTOBER 2002
"The simplicity of Coelho's prose is very far from customary style of various samples of modern prose,
where the primitiveness of ideas is packed into a motley fabric of eloquence."
-- NEZAVISIMOYA GAZETA, RUSSIA, SEPTEMBER 2002
"The books of the Brazilian writer have made "magic realism" probably
the most fashionable literary trend of a year."
-- EXPERT, RUSSIA, SEPTEMBER 2002
"In Chile, as in so many other parts of the world, the writer Coelho has become without doubt,
a true publishing phenomenon."
-- LA NACIÓN, CHILE, APRIL 2001
"Paulo gives his readers a hint to find pleasure in life."
-- AN AN, JAPAN, MARCH 2001
"Coelho is one of the life magicians, someone who - with just a smile -
can transform a rainy afternoon into a bright, sunny day."
-- LUCIANA STEGAGNO, LA REPUBBLICA, ITALY, OCTOBER 2000
"Coelho has aroused people’s passion for discovering their inner worlds and facing life with hope and faith."
-- MILIYET, TURKEY, APRIL 2000
"Two thousand visitors patiently waited for an autograph of the writer, in a country
where book print-runs are measured only by the hundreds. It is a miracle."
-- SLOBODNA DALMACIJA, CROATIA, MARCH 2000
"Coelho, unlike some other authors, does not write novels which are bought like relics not to be read…
His books are not status symbols of the modern age, which - after the first glance - end up
on shelves. Coelho is an author whose books are read, and whose ideas are practiced
by ordinary people who in this way empower their spirituality."
-- GLOBUS REVIJA, CROATIA, MARCH 2000
"Coelho has, for a long time, been more than an average bestseller author. He is a global phenomenon,
and mere logic can’t explain the impact he makes. With Coelho the boundaries between reality
and magic are dissolving - this trademark puts him in the same league with
the very best of the South American literary tradition."
-- PROFIL, AUSTRIA, FEBRUARY 2000
"In this hard time for books, we have to admit that Coelho is one of the few authors who are able to stimulate people to turn off the TV and pick up a book."
-- VECERNJI LIST, CROATIA, JANUARY 2000
"Brazil wizard makes books disappear from stores."
-- THE NEW YORK TIMES, US, DECEMBER 1999
"I have never seen such a long line, and I only wish that the day will come that
people will stand in line like this for an Israeli author."
-- ERI STEMATZKY, OWNER OF THE BIGGEST CHAIN OF BOOKSTORES IN ISRAEL, OCTOBER 1999
"A poetic, realistic and philosophical style, a symbolic language not talking to our minds, but to our hearts."
-- GAZZETTA DI MANTOVA, ITALY, SEPTEMBER 1999
"The books of the writer are therapeutic. They are inspirational. This is something that I have discovered reading from The Alchemist to Veronika Decide to Die."
-- O INDEPENDENTE, PORTUGAL, JULY 1999
"Coelho is Brazilians' latest gift to the world; a literary giant."
-- MIMOZA MAGAZINE, TURKEY, OCTOBER 1998
"Coelho writes books that captures the world."
-- NEUE ZÜRCHER ZEITUNG, SWITZERLAND, AUGUST 1998
"Coelho’s strength lies undoubtedly in the fact of his simple, clear and pure language.
Don’t misunderstand: there is nothing more difficult to do than the simple, the clear and the pure."
-- MARINE FAURE, LE NOUVEL OBSERVATEUR, FRANCE MAY 1998
"Coelho proposes in his books a model for individual spiritual search,
stressing the great concerns of modern mankind."
-- LE COURIER DE L'UNESCO, FRANCE, MARCH 1998
"His success is an edition phenomenon, the most astonishing success in the latest years."
-- LE MONDE, FRANCE, MARCH 1998
"One of the few to deserve the term publishing phenomenon."
-- THE INDEPENDENT ON SUNDAY, ENGLAND, MARCH 1998
"His books have had a life-enhancing effect on millions of people."
-- THE TIMES, ENGLAND, MARCH 1998
"Coelho represents the legend of a wise storyteller."
-- IL CORRIERE DELLA SERA, ITALY, SEPTEMBER 1995
"Coelho exhibits an amazing virtue of transparency that makes his writing like a fresh stream running through a lush forest, a path of energy that inadvertently leads readers to themselves, towards their mysterious and faraway souls."
-- FIGARO LITTÉRAIRE, FRANCE, MAY 1994